UGC Starter Kit
The UGC Starter Series
Land Your First Brand Deals
The UGC Starter Kit gives you the exact steps, pitch scripts, pricing system and contract basics I wish someone had handed me before my first paid brand deal.
It was made for new creators and small accounts who want to make UGC with a phone, a few products at home and a clear plan. No guessing. No fluff. Just the pieces you need to start.
Three PDF guides for $27 (launch pricing, regularly $47)
Checkout and delivery are handled through my Stan Store.
Start with a simple idea
UGC stands for user generated content. Brands hire creators to make photos and videos that feel real, then the brand uses that content on its own pages, website and ads.
Your follower count matters much less than most people think. The brand is buying your creative work, not your audience. What they need is content that looks natural, shows the product clearly and sounds like a real person recommending it.
The Starter Kit walks you through the whole path, from making your first sample videos to pitching, pricing and getting paid.
What is inside
Part 1
The UGC Starter Guide
Learn what UGC is, what brands actually buy and how to make content that feels like a friend recommending a product, not a stiff commercial.
- The video concepts brands request again and again
- How to build a five piece portfolio with products you already own
- The simple phone setup that is enough to begin
- How to share your work so brands and other creators can find it
- Starter rates and a first week action checklist
Part 2
The UGC Pitch Kit
Use practical scripts and a repeatable system to reach out to brands that actually hire creators.
- DM and email pitch scripts you can make sound like you
- Follow up scripts for day 7 and day 14
- Scripts for gifted collaborations and brands that contact you first
- Three pitch formats, from a short note to a sample video pitch
- Where to find brands, casting calls and application platforms
- A simple tracker, daily networking routine and a gracious way to handle no or silence
Part 3
Getting Paid Right
Price your work with confidence and protect it in writing before you deliver.
- A pricing ladder for beginner, growing and established creators
- How to charge for photos, extra hooks, raw footage and paid usage
- Usage rights, whitelisting and time limits explained in plain English
- The contract terms to confirm, plus clauses that deserve a second look
- Red flags, invoices, late payment follow ups and practical tax habits
- How affiliate links can become a second income stream beside brand deals
This is for you if
- You are new to UGC and want a clear place to start.
- You have a small following and wonder if brands will still hire you.
- You can film on your phone but need help with concepts, pitching and pricing.
- You want scripts and checklists you can use right away.
- You are ready to practise, pitch consistently and learn as you go.
This is not for you if
- You want guaranteed brand deals or guaranteed income.
- You are looking for long video lessons instead of practical written guides.
- You already have an established UGC pricing, pitching and contract system.
- You do not want to make sample content or send pitches.
Why I made this
Real work, real numbers
I am Alyssa Knight, a lifestyle creator and photographer. I created these guides from what I learned while building paid UGC work beside my regular content.
My last three paid brand deals were $2,000 to $2,500, including $2,500 for one reel plus perpetual usage. Those results came after 1.5 years of regular work and growing to about 12,000 followers.
I did not begin at those rates. I started with the same questions you may have now. What do I film? Who do I pitch? What do I charge? What should never be given away for free? The Starter Kit puts those answers in one place.
Please read this part: My results, not a guarantee of yours. Timelines and income vary. This kit shares education and my experience, not financial, legal or tax advice.
Questions
Do I need a large following?
No. Brands post UGC on their own channels and use it in ads. They hire you for the content you can create. A strong sample portfolio matters more than a large follower count.
What exactly do I receive?
You receive three PDF guides that make up The UGC Starter Series: Land Your First Brand Deals. Part 1 covers starting and building a portfolio. Part 2 covers pitching and finding brands. Part 3 covers pricing, usage rights, contracts and getting paid.
Do I need professional camera gear?
No. Start with a recent phone, natural window light and a tidy place to film. The guides show you how to make five sample videos with products you already own and explain which upgrades can wait until paid work begins.
How do I buy the Starter Kit?
Use any buy button on this page. It takes you to my Stan Store, where checkout and delivery are handled. The price is $27 for launch (regularly $47).
How quickly will I land a deal?
There is no honest single answer. Your timeline depends on your niche, sample content, pitch volume and follow through. The kit gives you a first week checklist and systems to keep using after that. My results, not a guarantee of yours.
Ready to make your first pitch count?
Get all three guides, build your samples, use the scripts and price your work with a system from the start.
UGC Starter Kit, $27 (regularly $47)
My results, not a guarantee of yours.
