The short answer
I use both, and they do different jobs. ShopMy is my home base: one storefront link that holds everything I share, from gift guides to skincare. LTK is my fashion add-on: it is where outfit posts live. If you are choosing where to start, pick the one that matches the content you already post, then add the second later. Neither costs anything to join, and neither is exclusive.
Use my link and you get set up right away, instead of sitting in the standard application queue. Some links in this post are affiliate and referral links. If you join either platform through my links, I may earn a referral bonus, at no cost to you.
ShopMy: the one-link shop
What it does well
- One link for everything. My bio, my pins, my posts all point at a single shop instead of a pile of different platforms.
- Collections are easy to build and easy to share anywhere: Pinterest, Instagram, email, a blog post like this one.
- It covers far more than fashion. Home, beauty, gifts, kitchen, kids. If your content is a mix, this matters.
- You can add products from a wide range of retailers, which means you can build a collection around what you actually own.
What to know
- Commission rates vary a lot by brand, and some well-known brands are not partners at all, so their links earn nothing. Always check the rate before you build a post around a product.
- It connects one Instagram account per storefront, so if you run two accounts, plan for one to be the connected one.
Join ShopMy: shopmy.us/join/alyssaknightbc
LTK: the fashion specialist
What it does well
- Shoppers know it and trust it for outfits. If fashion is your main content, your audience probably already shops there.
- Tagging products on an individual post is quick, a couple of minutes once you get the rhythm.
- Strong for seasonal outfit roundups and sale events that fashion audiences wait for.
What to know
- Collections and gift guides can only be built inside the LTK Creator mobile app. There is no building them from a desktop browser, which slows down batch work.
- It is fashion-first. Home and lifestyle content fits, but it is not the platform's centre of gravity.
Apply for LTK: creator.shopltk.com/apply
Side by side
| ShopMy | LTK | |
|---|---|---|
| Best for | Mixed content: home, beauty, gifts, fashion | Fashion and outfits |
| Your shop lives at | One link you can share anywhere | The LTK app and your linked posts |
| Collections | Build and share from anywhere | Mobile app only |
| Product range | Very wide, most categories | Fashion-led |
| Cost to join | Free | Free |
| My main use | Home base for all my links | Outfit posts |
Which one should you join first?
Join ShopMy first if you post a little of everything, or if your gift guides and home content are your strength. Join LTK first if outfits are your whole thing. Join both if you have the energy, because they pay you for different posts and your audience shops in both places.
If you want the step-by-step for getting your ShopMy set up today, I wrote it here: How to Join ShopMy as a Small Creator
One honest note
Neither platform makes you money while it sits empty. The creators earning from these links are the ones sharing products consistently, in real posts, that they would recommend to a friend anyway. If that is already you, you are not starting from zero. You are just turning on the tap.
Start with ShopMy: shopmy.us/join/alyssaknightbc
Apply for LTK: creator.shopltk.com/apply
New to all of this? Read this first: How Small Creators Actually Make Money From Product Links
Frequently asked questions
Which is better, ShopMy or LTK?
Neither wins outright. ShopMy is better for mixed content and sharing one link everywhere. LTK is better for fashion-first creators whose audience shops outfits. Most creators I know end up using both.
Can you join both ShopMy and LTK?
Yes. Both are free to join and neither requires exclusivity.
Can you build LTK collections on a computer?
No. LTK collections and gift guides can only be built in the LTK Creator mobile app.
How many Instagram accounts can you connect to ShopMy?
One Instagram account per storefront, so multi-account creators should decide which account is the connected one.
Which platform should a new creator join first?
Join ShopMy first if you post home, beauty, gifts, or a mix. Join LTK first if fashion is your main content. You can add the second one any time.